When looking for jobs in advertising, marketing, or public relations in Scotland, it is worth broadening your search rather than focusing only on Glasgow and Edinburgh.
Many companies are located outside of these cities and they also need publicity. The communications industry has already met this demand by locating many institutions in smaller cities and towns across the country. For example, due to the needs of the local oil industry, Aberdeen has a wealth of experts in creative communication.
You will find several agencies in the Edinburgh waterfront area. It can be said that this is the creative capital of Scotland. As we all know, some agencies have offices on ships in the docks in the area.
Glasgow also has its fair share of advertising agencies. Some companies work outside of the two largest cities, as do independent consultants. Look for opportunities in Aberdeen, Dundee, Inverness, Ayr, Falkirk, and other cities. The agency advertises placement opportunities from time to time. This is a great way to get through the door and gain valuable connections.
You can study advertising in Scotland, be it a bachelor’s or a master’s degree. Universities that can undertake these studies include Napier in Edinburgh and Robert Gordon in Aberdeen.
In terms of the number of digital marketing agencies, Edinburgh is one of the leading cities in the UK. From branches of multinational companies to independent institutions, the city offers many opportunities for graduates who wish to achieve a leadership position in the industry.
It is one of the industries that has almost continued to grow, so opportunities often arise. Junior positions include executive positions in copywriting and search marketing, with the potential to become editors and account managers.
There are also smaller institutions in other cities, such as Aberdeen and Glasgow.
Marketing can be studied at many universities across the country, including the University of Stirling and the University of Glasgow Caledonia.
There are independent public relations agencies and consultants throughout the country. This makes it easier for anyone looking for work experience to find a job, as a temporary relocation may not be required.
Some reputable international companies have branches in Glasgow and Edinburgh, but more independent companies, some of which specialize in specific areas such as consumer public relations, public affairs, and corporate public relations. Also, cities like Glasgow and Edinburgh are leaders in the field of public relations in Scotland, but there are also agencies in Inverness, Dundee, Aberdeen, Stirling, Dunfermline, and elsewhere.
If you’re willing to move and work, applying for a job in a small town may mean less competition. Clients are often local businesses trying to break into a larger market, so the work can be very beneficial.